Social media
Couch Talk: Testing out a new, community-focused vertical video series
Lessons learned from one an on the street video strategy.
Lessons learned from social media about news engagement
How to build safe community spaces that turn readers into doers.
How to utilize Instagram and LinkedIn ads for newsletter growth
Lessons learned from investing in different types of social advertising.
Recognizing and responding to shadow bans
Social media restrictions can render newsworthy reporting on controversial topics invisible.
How to increase community engagement on Facebook
Using targeted ads to encourage reader participation.
An alternative strategy for social engagement
The Markup dives into Reddit threads.
Developing a TikTok campaign to boost high school sports coverage
How to apply TikTok sports trends to local news.
Finding what works for your community on TikTok
A conversation with Melissa Clavijo, The Emancipator.
Starting on TikTok? How to create newsroom-specific guidelines
A shared style and tips guide can add consistency to experimentation.
How we went from 800 to 7,000 accounts reached per month
Four tests 100 Days in Appalachia ran on Instagram to extend this newsroom’s reach.