Video as revenue: Start with listening

This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued

Learn a little, teach a little, everyone wins

The second year of a Reynolds Journalism Institute program that turns a journalism student into a teacher of digital and social media skills at a community newspaper was another big hit. The 2019 edition of the Potter Digital Ambassador Program sent seven digitally savvy young journalists from the Missouri School of Journalism to seven newsrooms … Continued

Jeremy Merrill: ProPublica’s project crowdsourcing political ads on Facebook

After the 2016 presidential election, Facebook received criticism and questions over a lack of transparency into micro-targeted political advertising on its platform. ProPublica has been particularly persistent in its coverage of electioneering on the social media giant. In  the fall 2017, the non-profit news organization launched a project to crowdsource the collection of political ads on Facebook. … Continued