Tag: Fort Worth Star-Telegram
Short Takes: A complex answer to a complex question
Grace Lett, Samantha Bowers and Chris Olszewski Short Takes is an occasional series that captures interesting work by Missouri School of Journalism students. Local newspapers want the answer to one question: What’s the best way for content to increase digital subscribers? We spent the semester working with the McClatchy publishing company and two of its … Continued
Newsrooms join Trusting News work
Originally published on Medium More than 30 newsrooms are making an investment in discovering how best to demonstrate credibility and earn trust by coming on board the Trusting News project. For four months, they’ll commit to regular experimentation across seven trust-building strateiges. A handful of newsrooms have been testing since November, and many more are … Continued
Newsrooms test social media strategies to forge relationships with audiences
When it comes to social media strategy, it’s not enough for journalists to “be where the audience is” anymore. At least half of U.S. adults get news from social media, yet less than 12 percent of those who do, trust the information they get there. Journalists can’t simply occupy social media spaces; they need to … Continued