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Pitch a Pal! Let Pittsburgh's eligible singles know why they should date your friend! Pittsburgh CityPaper
June 9, 2025
Print

Personal ads drive community engagement for alt-weekly

How we worked with Pittsburgh City Paper to create a modern-day personals section.

Community-Centered Symposium attendees
May 7, 2025
Print

12 community-centered news projects

From positivity polls to print editions and photo contests, newsrooms across the country tried a new-to-them idea.

Zoe Saleem, Missouri School of Journalism student, interviews a community member during Couch Talk for Vox Magazine.
April 17, 2025
Print

Couch Talk: Testing out a new, community-focused vertical video series

Lessons learned from one an on the street video strategy.

Globe wearing headphones
February 19, 2025
Print

You’re not alone

Connect with groups who are changing the soundscape of data-driven audio.

Instax photos of La Pulga storytelling booth participants made by photojournalist Hiram Alejandro Durán hang at the El Tímpano booth at the flea market in Oakland, Calif. Photo: Katherine Nagasawa | El Tímpano
February 5, 2025
Print

How images can increase engagement and revenue

Replicable case studies that prove the value of visuals.

Genevieve Smith, left, and Trevor aVernon
January 27, 2025
Print

RJI’s Potter Ambassadors bring benefits of leading-edge education to Missouri news organizations

For the first time, students at the Missouri School of Journalism trained both newspapers and broadcast media organizations.

Woman sitting looking at her phone
January 23, 2025
Print

Lessons learned from social media about news engagement

How to build safe community spaces that turn readers into doers.

Screenshot of Borderless ad in Instagram
January 6, 2025
Print

How to utilize Instagram and LinkedIn ads for newsletter growth

Lessons learned from investing in different types of social advertising.

Promotion of an event sponsored by News is Out
December 19, 2024
Print

How virtual and in-person events can grow collaborative revenue

And a template to plan your next virtual or in-person event.

Smoke on a shadowy background
September 30, 2024
Print

Recognizing and responding to shadow bans

Social media restrictions can render newsworthy reporting on controversial topics invisible.

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Follow RJI

  • Facebook
  • Instagram
  • Linked In
  • Newsletters
  • Twitter
  • YouTube

  • News & events
    • RJI news
    • RJI columns
    • Pictures of the Year
    • Student Innovation Competition
    • Women in Journalism Workshop
    • RJI Weekend Newsletter
    • RJI Newsbooks
  • RJI Fellowships
    • Fellows
    • About RJI fellowships
    • Frequently asked questions
    • Resources
    • Student Innovation Fellowships
  • RJI Programs
    • Aerial Journalism
    • Journalism Digital News Archive (JDNA)
    • Potter Digital Ambassadors
    • Trusting News
  • Applied Research
    • Innovation in Focus
    • Source Tracking Tool
    • Source Tracking Playbook
  • About RJI
    • People
    • Facilities
    • Our timeline
    • Download RJI Strategic Plan 2023–2026
    • Download 10 Innovative Years: 2008–2018
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Columbia MO 65211

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