Tag: Kansas City Star
Live video: Tips and tools
Live video needs proper preparation and planning to ensure your broadcast is successful. Here are some elements to consider before you go live: 1. Data or Wi-Fi? If you’re using a mobile app like Cinamaker or Switcher Studio to create a multi-angle broadcast, you’ll most likely need a strong Wi-Fi connection to link your phones. Every … Continued
Live video: Have fun, it’s a community now
In this week’s piece we speak with Terez Paylor, Chiefs beat writer at The Kansas City Star, who goes live with readers every week.
Newsrooms join Trusting News work
Originally published on Medium More than 30 newsrooms are making an investment in discovering how best to demonstrate credibility and earn trust by coming on board the Trusting News project. For four months, they’ll commit to regular experimentation across seven trust-building strateiges. A handful of newsrooms have been testing since November, and many more are … Continued
Newsrooms test social media strategies to forge relationships with audiences
When it comes to social media strategy, it’s not enough for journalists to “be where the audience is” anymore. At least half of U.S. adults get news from social media, yet less than 12 percent of those who do, trust the information they get there. Journalists can’t simply occupy social media spaces; they need to … Continued
Stephanie Padgett: Mid-year report
In search of opportunities for small to mid-sized newspapers to increase revenue from online content, I have arrived at three critical factors that I believe will lead to success: Identify natural segments within a newspaper site that will have strong appeal to local and/or regional advertisers and create a plan to develop strategies for serving … Continued