What newsrooms can learn from creator culture and monetization strategies
Like the music and movie industry before us, it’s time for journalism to rethink the way things are done.
Looking for a subscription success story? Try Scandinavia’s Schibsted
Scandinavia online readers lead the world in paying for online news, with 26% on average in Nordic countries answering affirmatively to the 2020 Reuters Digital News Report question, “Have you paid for online news content?” In Norway alone, the percentage of readers who pay for online news is 42%, up eight percentage points from 2019. … Continued
Can pay-by-text micropayments become a viable revenue source for newspapers?
COVID-19 accelerated what we’ve known for some time: Newsrooms cannot rely on advertising. Now more than ever newsrooms need to grow reader revenue — soliciting direct support from their readers. We have subscriptions. A new study from the International News Media Association (INMA) found that 39% of digital news publishers across 33 countries charged for … Continued
In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling
This is the sixth in a series of blog reports on the status of the news landscape and a challenge to create a new one. The series is authored by Bill Densmore, a 2008-2009 RJI Fellow and originator of the Information Valet Project. View the series here. When it comes to getting paid, who are … Continued
June 23-25 “congress” gathering aims to establish trust, identity, commerce services for news
COLUMBIA, Mo. — Three U.S. newspaper trade groups and the Donald W. Reynolds Journalism Institute are teaming up to seed ideas and a possible solution to how news and other information can be managed and sold online. “From Blueprint to Building: Making the Market for Digital Information,” is being billed as a three-day “action congress” … Continued