Short Takes: Building baseball excitement for a town without a team

Danny Stewart Short Takes is an occasional series that captures interesting work by Missouri School of Journalism students. With social media, instantaneity is king. How do you develop an online audience for a baseball team in a new city that isn’t playing there until 2021? Throughout the 2018 Minor League Baseball season, it was heavily … Continued

Learn a little, teach a little, everyone wins

The second year of a Reynolds Journalism Institute program that turns a journalism student into a teacher of digital and social media skills at a community newspaper was another big hit. The 2019 edition of the Potter Digital Ambassador Program sent seven digitally savvy young journalists from the Missouri School of Journalism to seven newsrooms … Continued

How to hire a millennial

I suppose a first question might be: Why hire a millennial? Millennials and the generations coming up behind them are the future of news and journalism … we hope! And as an industry, we’ve not done a great job of attracting their readership and viewership. It’s time to let millennials “speak” with millennials. Recruiting smart, … Continued

RJI announces 2018-19 class of fellows

The Donald W. Reynolds Journalism Institute has awarded nine fellowships for the 2018–19 academic year that address ways to reach underserved audiences, improve the quality and reach of video and data-driven stories, coordinate the coverage of breaking news and help high school students identify reliable sources of news and information.