Millennials: What does ‘news’ mean to this generation?
Diversity means so much more than just race, color, ethnicity, religion, political segmentation, income and education opportunity. It includes generational differences, among others. When thinking about age, we tend to focus on ageism discrimination. Yet, for the news industry, we have the boomers in our wheelhouse. It’s the millennials and younger that are cause for … Continued
Mobile long-form journalism: The future is (even more) visual
Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the fifth in a five-part series based on 53 interviews with millennials to gauge this audience’s reception to long-form journalism delivered on mobile platforms.
Attitudes about news transcend technology and generational divide
2015 RJI Mobile Media Research Report 5 Millennials more likely than boomers to use smartphones for news, but professional journalism and news sources matter to both This is my final report on the results of the 2015 Donald W. Reynolds Journalism Institute Mobile Media News Consumption Survey. I will use it to explore the generational … Continued
Imagining the 21st-century personal news experience — and how to create it
This is the second in a series of blog reports about the status of the news landscape and a challenge to create a new one. The first one, “The future begins with P: Privacy, personalization and payment,” was published last week. The series and report are authored by Bill Densmore, a 2008-2009 RJI Fellow. Does … Continued