NAB and RJI research provides guidance for journalists on trusted messengers and effective messaging

Survey by SmithGeiger finds Americans eager for a vaccine and “return to normalcy” Washington, D.C. — A new nationwide survey finds a strong majority of Americans are eager for a COVID-19 vaccine and interested in news coverage that provides expert testimony on the safety and efficacy of vaccination, the National Association of Broadcasters (NAB) and … Continued

NAB and Reynolds Journalism Institute announce partnership on COVID-19 vaccine education messaging

Partnership will provide guidance for regional approach to public health education Washington, D.C. — The National Association of Broadcasters (NAB) and the Donald W. Reynolds Journalism Institute today announced a nationwide research project to identify effective COVID-19 vaccine education messaging. The research findings will be used to develop tools and resources for local radio and … Continued

John Clark

John Clark, Executive Director of PILOT, National Association of Broadcasters

Checking out the latest broadcast tech: RJI visits NAB Show 2018

Travis McMillen, senior media producer in the RJI Futures Lab, writes about his visit to the National Association of Broadcasters’ NAB Show April 7-12 in Las Vegas. “From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways,” according to NAB’s website.