Tag: Newsletters
Short Takes: Lessons from a failed newsletter in how to engage with your audience
Quinn Ritzdorf Short Takes is an occasional series that captures interesting work by Missouri School of Journalism students. As part of my RJI Student Innovation Fellowship with the Greeley Tribune in Greeley, Colorado, a co-worker and I were given the task to start and grow a paid subscription newsletter, The Playbook, that covered rural prep sports … Continued
Relaunching a newsletter: Failures, successes and what we learned
Sixth in a series to help newsrooms curate effective newsletters
Who won? The personalization email newsletter study results are in
• Editor’s note: Tracy Clark is the founder of the technology platform Reportory and was a 2015-2016 RJI Fellow. She worked with the Austin (Texas) American-Statesman as part of her fellowship project. In a head-to-head experiment, e-newsletter content chosen by the reader outperformed e-newsletter content selected by an editor. Over the past year I partnered with … Continued
Are you leaving money on the table?
Four ways to monetize your e-newsletter.
What are your newsletter analytics trying to tell you? Are you listening?
Essential metrics and diagnostics for effective newsletters.