Tag: Poynter
Futurecasting: A way to grow revenue and broader market opportunities for news companies
It’s easy to think there’s not much time to consider the future beyond a year, especially since so much of today’s career and job duties are about the now. I know the life of editors and reporters all too well; I lived that for a decade. The 24-hour cycle of news, constant chatter of social … Continued
Journalists: Defend your work through action, not just with editorials
The Trusting News project, staffed by Joy Mayer and Lynn Walsh, is designed to demystify the issue of trust in journalism. They research how people decide what news is credible, then turn that knowledge into actionable strategies for journalists. The project is funded by the Reynolds Journalism Institute, the Knight Foundation and Democracy Fund.
New research indicates tight meters have won the pay model war for news websites
As the search for effective revenue models for online news sources continues, many websites have kept their content free. Newspapers, however, have erected a variety of pay models, including a variety of metered models. When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It … Continued
Is your company short on star salespeople? Look to your newsroom
Editor’s note: This post was originally published by poynter.org. Some of the best-positioned people to help grow news media revenue may be sitting nearby. They are journalists. Journalists are creative, learn fast, consume a lot of information, interact with a variety of people, keep good notes and understand to be good they must keep learning … Continued
We asked journalists: How do you fit in time to learn about industry information?
In the midst of so much to do, how and when do journalists take the time to learn more about our industry? And what formats or platforms make learning easy? I’ve been asking those questions as I wrap up a really cool project and want to share what I’ve learned in ways that are useful … Continued
Unholy alliances, superheroes and the ‘drunken walk’
A not-so-subtle theme kept cropping up this week at the Collaboration Culture Symposium (#rjicollab) at the Donald W. Reynolds Journalism Institute: a superhero theme. Speakers conjured up images of caped crusaders in search of new alliances to fight the evils that have befallen The Fourth Estate. Those evils have eroded and disposed of the neophyte … Continued
Imagining the 21st-century personal news experience — and how to create it
This is the second in a series of blog reports about the status of the news landscape and a challenge to create a new one. The first one, “The future begins with P: Privacy, personalization and payment,” was published last week. The series and report are authored by Bill Densmore, a 2008-2009 RJI Fellow. Does … Continued
Jane Stevens’ report after the launch event: ‘With crisis comes opportunity…’
More than 100 journalists, advertising experts, community activists, technology experts, librarians, educators and students gathered — from Washington, D.C. to Hawaii, in person and virtually — for an RJI Talkfest to launch the RJI Collaboratory, a news organization incubator for Web-based entrepreneurial journalists. As the first example of how the RJI Collaboratory plans to be … Continued