Tag: Search-engine optimization
A leap forward for AI in journalism is coming from an unexpected place — small-town Missouri
Rust Communications encompasses 15 newspapers across five states which now use a content management system that one might expect to find at a high-powered national media conglomerate.
Pennsylvania investigative outlet using AI to keep public informed about general election
Welcome to another installment of “AI is here,” a series from RJI highlighting AI innovation in journalism. In today’s spotlight, one news organization has built a conversational chat program to provide election information to a broader audience without losing its identity in the sea of generative AI.
RJI sends Potter Digital Ambassadors to enhance digital efforts at community newsrooms all over Missouri
Over the course of one week in early January, the Donald W. Reynolds Journalism Institute once again sent students to community newsrooms all over Missouri as part of the Potter Digital Ambassadors Program.
Optimize your SEO with service journalism
The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.
How can newsrooms track where their stories are getting republished?
Republication tracking tools and pixels are easy to install, but far from perfect in delivering results.
How do you make a Slack bot that users of all levels can interact with and get insights from?
SEO is beyond a technical problem, it’s also a user experience problem.
Why you should care about your news site’s SEO
Common challenges, core basics and practical first steps.