Tag: Strategic Communications
May I interest you in a career in media sales?
EDITOR’S NOTE: The writer is a senior in the strategic communication sequence at the Missouri School of Journalism. Although written to her school peers, media salespeople or professionals considering a career in sales may enjoy her story.
RJI announces its 2015-2016 class of fellows
From exploring journalistic opportunities for wearable technology to helping smaller community newspapers provide digital services for advertisers, the ninth fellowship class of the Donald W. Reynolds Journalism Institute continues RJI’s commitment to nurturing and strengthening journalism’s service to citizens and their communities. This year’s residential, nonresidential and institutional fellowships were chosen from among 225 applicants … Continued
Building new ad revenues could start on the obit page
An interview with Stephanie Padgett as she begins her fellowship year. About five years ago, Stephanie Padgett was doing market research to help smaller, Midwestern newspapers and radio stations. It was quite clear that her research on how to reach more consumers would be useless if the media companies didn’t change their old habits. For … Continued