Tag: Tamara Power-Drutis
It’s easier than ever to create a data-driven newsletter
When Tamara Power-Drutis worked at Crosscut Public Media, a non-profit news site in Seattle, she was involved with the site’s email newsletter. She was absolutely sure they were doing it wrong. She just didn’t know in what way.
Are you leaving money on the table?
Four ways to monetize your e-newsletter.
What are your newsletter analytics trying to tell you? Are you listening?
Essential metrics and diagnostics for effective newsletters.
Test, test, test! Designing a data-driven newsletter
The greatest barrier to being data-driven isn’t capacity or expertise, but discipline. Third in a series to help newsrooms curate effective newsletters.
The Ann Friedman Weekly: How one freelance journalist created a massively successful newsletter
Second in a series to help newsrooms curate effective newsletters. Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise.
Why send a newsletter at all?
E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. With benefits ranging from reader loyalty to audience insights to new revenue, it’s easy to see why. What’s harder to see is the “why not,” though it’s equally important. Email used to be a method for filtering the internet. Far from the … Continued
How do we engage news consumers in the digital world?
If you operate a nonprofit newsroom, email appeals have likely become an essential fundraising tool. Yet while recommendations for how to grow your mailing lists are readily available, it’s much harder to find good information about retaining subscribers and engaging them as active community members. As a result, many successful efforts to gain subscribers are … Continued
Reynolds Journalism Institute announces 10th fellowship class
Eight fellowships have been awarded for the 2016-2017 academic year by the Donald W. Reynolds Journalism Institute. The projects range from emerging technologies and watchdog journalism to community engagement and navigating new business models. This year’s RJI Fellowships were selected from 369 applicants worldwide. Each spring RJI leadership identifies journalists, technologists, entrepreneurs, business strategists and … Continued