Tag: The Atlantic
Journalists must play a vital role in fixing America’s false economic narrative
From the Federal Reserve to the U.S. Economic Development Administration to the American Planning Association, pressure is mounting in policy and planning circles to address the economic consequences of structural racism. In an effort to reboot an economy still impacted by COVID-19, the inherited disparities of a pre-pandemic segregationist society have been laid bare across … Continued
Top 5 best newsletter pop-ups
Seventh in a series to help newsrooms curate effective newsletters.
Why send a newsletter at all?
E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. With benefits ranging from reader loyalty to audience insights to new revenue, it’s easy to see why. What’s harder to see is the “why not,” though it’s equally important. Email used to be a method for filtering the internet. Far from the … Continued
The opportunity for networks: Trust, antitrust and sharing users
This is the fourth of a series of blog reports about the status of the news landscape and a challenge to create a new one. The series is authored by Bill Densmore, a 2008-2009 RJI Fellow and originator of the Information Valet Project. View the series here. Banks do it. Airlines do it. Phone companies … Continued
Is it time for the news industry to get smarter about advisortising?
This is the third of a series of blog reports about the status of the news landscape and a challenge to create a new one. The first two were “The future begins with P: Privacy, personalization and payment” and “Imagining the 21st-century personal news experience — and how publishers need to collaborate to create it.” … Continued