Serving Hispanic readers is a matter of trust

A recent issue of Nuevas Raices, the Harrisonburg, Virginia, weekly newspaper that serves Hispanic readers in the Old Dominion, had just one small coupon ad. “We don’t trust them,” explains owner Fernando Gamboa, who says his 14,000 readers worry the coupons, standard in U.S. papers, won’t be redeemed. His readers have grown up in countries … Continued

Houston Herald: Weekly in print, daily online

When something newsworthy happens in Houston, Missouri, residents expect their local weekly paper to tell them about it — now. “If people hear sirens,” says Publisher Brad Gentry, “they expect us to have the story.” That’s the way the Houston Herald likes it. When its reporters learn of an event, the Herald sends out a … Continued