Tag: WhatsApp
Readers can help you plan your next move
The beginning of the coronavirus pandemic brought with it a surge in engagement and traffic to the Spanish materials we publish on our site, Documented Semanal. Within weeks, we had built an ecosystem where our readers, using our WhatsApp app, had guided us to create certain stories which would then draw in more subscribers who … Continued
Engaging with your audience = eyes, ears and super fans
After the New York City Mayor’s office announced a $20 million donation from the Open Society Foundation to help undocumented immigrants, city officials went on live TV to show the beginning of the delivery of the funds. Many of our users heard this news and messaged us to report that the phone numbers and email addresses … Continued
Utilizing the WhatsApp audio feature for news
One of the most popular features of WhatsApp is the ability to leave a short audio message in lieu of a text message, video or photo. It’s a feature that’s widely used across the world, but less so in the United States. And Radio remains popular across Latin America, especially in areas with limited internet … Continued
We’re meeting our audience where they are. Now what?
Early on in our existence we realized we were facing a challenge. Our reporting was about city, state and federal immigration related policies and how they were failing the New York residents they were aiming to serve. However, our metrics told us our stories were not always reaching the people the stories were about. I … Continued
RJI Fellow explores how to expand WhatsApp publication reaching immigrant population in New York
Team plans to talk at industry events about what they’ve learned about connecting with audience via WhatsApp and people’s relationships with mobile devices
The rise of messaging is undeniable, and it’s not just text
Mobile messaging was born in December 1992 with a simple SMS: “Merry Christmas.” Today it’s the most ubiquitous form of human communication short of speaking. Any of the 6 billion of us with a phone can do it. And with the advent of apps like WhatsApp, Facebook Messenger, Viber, Line, WeChat and Telegram, messaging is … Continued
Breaking News 3: New media myths
Breaking News is about the self-inflicted fractures breaking the news business. Previous posts were on malvertising and the ad-tech tax.
RJI Fellow developing bot-driven engagement to build community, extend news coverage
Coverage. It’s what we promise as news organizations. We cover stories, communities, events and people. Every news organization should make one promise to its community: We’ve got you covered. But we don’t, not by a stretch. Our coverage is actually becoming more gap-filled and uneven by the day. I won’t spend much time here writing … Continued