Revenue Models that Work: Journalism's Big Money Moves

Old guard, new models

Victor Hernandez, Banjo, moderator

Jeff Sonderman, American Press Institute

Kate Butler, Associated Press

Seth Rogin, Nucleus Marketing

Mark Maassen, Missouri Press Association

While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of traditional journalism. What do these models look like? What’s working? Is it replicable across other media types? And how does it inform the future of funding journalism?

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