Revenue Models that Work: Journalism's Big Money Moves

The contributor model

Rhett Power, Moderator, Columnist at CNBC, Moderator

Rajul Varshneya, Columnist at Forbes

Whitney Evans, with Deseret Digital Media

One of the emerging content plays taking root is the “contributor model.” Low-cost, highly targeted, and leveraging the power of influencers and thought leaders, this content thrives on sites ranging from Inc. to Forbes to CNBC and beyond. Contributors don’t always seek monetary compensation for their work. So, what motivates them? Why are some publications moving in this direction for some content, while staying the course with solid, paid journalism within the same economic infrastructure?


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