The contributor model
Rhett Power, Moderator, Columnist at CNBC, Moderator
Rajul Varshneya, Columnist at Forbes
Whitney Evans, KSL.com with Deseret Digital Media
One of the emerging content plays taking root is the “contributor model.” Low-cost, highly targeted, and leveraging the power of influencers and thought leaders, this content thrives on sites ranging from Inc. to Forbes to CNBC and beyond. Contributors don’t always seek monetary compensation for their work. So, what motivates them? Why are some publications moving in this direction for some content, while staying the course with solid, paid journalism within the same economic infrastructure?