Sign up to be one of 10 newsrooms that gets to test them for free

YESEO’s goal is to deliver helpful information to optimize your SEO and reduce the time it takes to get your story to its best version of itself. Three new features will extend that in a variety of ways. These features elevate the capabilities of YESEO to help newsrooms be more efficient and impactful. 

The three new paid features: 

1. Source auditing: See how many times you’ve quoted a specific person and the information they provided as a part of their interviews.
2. New Story Angles: Send your pitch into the tool and a new feature will break down new angles for your story with real time data and sourcing before you start writing it. 
3. Follow ups: Ask for follow up story ideas based on a story you enter into YESEO and get ideas for new paths and keywords to target. 

YESEO will be adding these features as paid options once they are out of their beta testing stage. Right now we are looking to partner with 10 newsrooms to test the new features and fine tune them to public release. You can learn more at a webinar on October 14, 2025 at 2pm ET/1pm CT or by filling out our Call for Participation. 

Helping newsrooms where it matters

YESEO built a way for reporters at The Oglethorpe Echo, University of Georgia, to find out who has been quoted the most and utilize that data to help them understand which sources they rely on regularly. 

They are able to see in real time who has been quoted the most and what they have said. As students use this feature of YESEO, they learn vital information about sources before talking to them, and are able to understand their positions on key issues through what they have said to the newsroom in the past. 

This tool has already paid dividends for The Oglethorpe Echo. Dr. Amanda Bright, Clinical Associate Professor at Grady College, said that The Oglethorpe Echo is now able to pass the institutional knowledge that otherwise would not get passed down from newsroom to newsroom as students cycle through. They were able to become a more digitally efficient newsroom and serve their readers in deeper, more meaningful ways by holding onto that history in an accessible way.

“Because of these efficiencies we created through Ryan’s suite of tools, we were able to produce an extra piece of reporting every week, an extra video story every week,” Bright said on Sept. 9 in the JournalismAI Innovation Challenge presentation. “And because of those two things, we started a video and social media ad driven program. We created larger papers and just frankly, more coverage, which then allowed us to increase subscribers.”

Now YESEO can help you too

Expanding on this work, the YESEO app breaks down what sources come from which reporters and shows how that impacts coverage. Now you can get a better sense of who your reporters are talking to, and how often. 

These new features are part of a broader effort where YESEO is striving to help newsrooms understand their audience.

A couple of our first partners who are working with us on building this out even further is The Post and Courier, in Charleston South Carolina and WEHCO Media’s paper the Chattanooga Times Free Press.

Thinking beyond the story 

Over 70% of stories entered into YESEO come in before publishing, which shows that newsrooms want features that help before publishing a story. So the new features in YESEO will are built to anticipate more options for that need.  

You will be able to input a pitch for a story and YESEO will find experts based on what they have said to the publication in the past. You can also get keyword ideas and YESEO will provide suggestions for new angles on your stories. 

This will also work if a user puts the story into YESEO using /analyze or /prep, a button will pop up to suggest ideas for a “Follow Up Story” and get different angles and sources you might not have considered. 

How to get involved

There are many ways you can get involved right now in supporting YESEO and trying these new features! YESEO and Kimbap Media are partnering to find newsrooms to test these features and deliver case studies on what they have learned by trying the tools. Kimbap Media was founded by 2021-22 RJI fellow Emma Carew Grovum. 

Curious about what’s to come? There will be a webinar on October 14, 2025 at 2pm ET/1pm CT where you can learn more about these features, what we are looking for in partner newsrooms and more of what’s to come.

Interested in being a tester and diving in? Fill out our Call for Participation below or set up a meeting with Emma to learn more.

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Cite this article

Restivo, Ryan (2025, Oct. 8). YESEO launches three new paid features. Reynolds Journalism Institute. Retrieved from: https://rjionline.org/news/yeseo-launches-three-new-paid-features/