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The future begins with P: Privacy, personalization and payment
What will sustain journalism in service of democracy? Because of the rise of the Internet and the financial challenges faced by legacy media organizations, that question tugs at those who write and produce the news. Conferences, reports and columns run through the same checklist: Advertising going digital and mobile and increasingly controlled by technology platforms … Continued
2012: What we know now on building public trust, raising money and a free press
Was 2012 prosperous for publishers? The four-part series continues, with this third installment offering key lessons from three well-respected practitioners known for thinking outside the box. Mike Fancher, veteran news business strategist and 2008–2009 Reynolds Fellow; Lila LaHood, director of operations and development at San Francisco Public Press; and Keith Hammonds, director of Ashoka’s Knowledge … Continued
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Listen to more interviews conducted for the Media Giraffe Project at UMass Amherst. Download an MP3 podcast for offline listening. Audio: Bill Densmore interviewed at KTRS St. Louis about IVP Can news organizations figure out a way to increase the value they receive for journalism on the World Wide Web? McGraw Milhaven, talkmaster on KTRS … Continued
Building new ad revenues could start on the obit page
An interview with Stephanie Padgett as she begins her fellowship year. About five years ago, Stephanie Padgett was doing market research to help smaller, Midwestern newspapers and radio stations. It was quite clear that her research on how to reach more consumers would be useless if the media companies didn’t change their old habits. For … Continued
Firing neurons, building relationships: Washington D.C. Conference
Washington, D.C. — The Radio and TV Museum inside George Washington University displays journalism’s past: a Philco Model 42-350, a 1942 radio to first offer FM broadcasts. Its fame soon faded: the museum notes 1945-57 was “dismal,” as television ate up once-loyal FM audience and advertisers. Dusty radio relics reminded journalists, bloggers and software geeks … Continued
Blueprinting the information valet economy
Building the collaborative, shared-user network A senior level strategy session combined with a public symposium designed to blueprint the law, ownership-management, marketing and technology of a shared-network for user centric demographics, privacy protected purchasing and advertising exchange and compensation. Two levels of participation Member/collaborators – enterprise partners, institutions, individuals, donors or foundations who are likely … Continued