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Online news startups explore revenue sources beyond advertising
Revenue was very much on the agenda when more than 100 local news entrepreneurs gathered at the LION Summit in Chicago Oct. 1-3. There were encouraging, if fledgling, signs that some sites are looking beyond banner display advertising. Supplemental sources include crowd-funding, membership programs, sponsored content, and events. For now, however, banner display advertising is … Continued
In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling
This is the sixth in a series of blog reports on the status of the news landscape and a challenge to create a new one. The series is authored by Bill Densmore, a 2008-2009 RJI Fellow and originator of the Information Valet Project. View the series here. When it comes to getting paid, who are … Continued
The opportunity for networks: Trust, antitrust and sharing users
This is the fourth of a series of blog reports about the status of the news landscape and a challenge to create a new one. The series is authored by Bill Densmore, a 2008-2009 RJI Fellow and originator of the Information Valet Project. View the series here. Banks do it. Airlines do it. Phone companies … Continued
Is it time for the news industry to get smarter about advisortising?
This is the third of a series of blog reports about the status of the news landscape and a challenge to create a new one. The first two were “The future begins with P: Privacy, personalization and payment” and “Imagining the 21st-century personal news experience — and how publishers need to collaborate to create it.” … Continued
Imagining the 21st-century personal news experience — and how to create it
This is the second in a series of blog reports about the status of the news landscape and a challenge to create a new one. The first one, “The future begins with P: Privacy, personalization and payment,” was published last week. The series and report are authored by Bill Densmore, a 2008-2009 RJI Fellow. Does … Continued
The future begins with P: Privacy, personalization and payment
What will sustain journalism in service of democracy? Because of the rise of the Internet and the financial challenges faced by legacy media organizations, that question tugs at those who write and produce the news. Conferences, reports and columns run through the same checklist: Advertising going digital and mobile and increasingly controlled by technology platforms … Continued
2012: What we know now on building public trust, raising money and a free press
Was 2012 prosperous for publishers? The four-part series continues, with this third installment offering key lessons from three well-respected practitioners known for thinking outside the box. Mike Fancher, veteran news business strategist and 2008–2009 Reynolds Fellow; Lila LaHood, director of operations and development at San Francisco Public Press; and Keith Hammonds, director of Ashoka’s Knowledge … Continued
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Listen to more interviews conducted for the Media Giraffe Project at UMass Amherst. Download an MP3 podcast for offline listening. Audio: Bill Densmore interviewed at KTRS St. Louis about IVP Can news organizations figure out a way to increase the value they receive for journalism on the World Wide Web? McGraw Milhaven, talkmaster on KTRS … Continued
Building new ad revenues could start on the obit page
An interview with Stephanie Padgett as she begins her fellowship year. About five years ago, Stephanie Padgett was doing market research to help smaller, Midwestern newspapers and radio stations. It was quite clear that her research on how to reach more consumers would be useless if the media companies didn’t change their old habits. For … Continued
Firing neurons, building relationships: Washington D.C. Conference
Washington, D.C. — The Radio and TV Museum inside George Washington University displays journalism’s past: a Philco Model 42-350, a 1942 radio to first offer FM broadcasts. Its fame soon faded: the museum notes 1945-57 was “dismal,” as television ate up once-loyal FM audience and advertisers. Dusty radio relics reminded journalists, bloggers and software geeks … Continued