YAYAs feel a sense of entitlement when it comes to the job market because they have grown up in a world where they’ve been told they can have it all Instant gratification Contrary to what many people believe, YAYAs are not lazy. They merely grew up in a world of instant gratification and now expect … Continued

Text messaging revolution In order to keep in touch with YAYAs, other generations have been increasingly joining the text messaging revolution, a revolution YAYAs are responsible for starting. Purchase decision YAYAs have a large influence on the purchasing decisions of other generations. They are the most economically powerful population cohort in history. Overall, researchers estimate … Continued