Entrepreneurship
Kristina Halvorson: Content/Communication
Kristina Halvorson, Brain Traffic Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO of Brain Traffic, the coauthor of “Content Strategy for the Web” and the founder of the Confab content strategy conferences. Halvorson’s work focuses on the complex processes, people, and policies that create the … Continued
Wide world of content
I have to admit that I’m a bit of a hypocrite. One of the reasons I built my online news aggregation platform Reportory two years ago was my great frustration in paying for multiple, nonpersonalized (neither the content nor the ads) wasteful print newspapers and news magazines. I cancelled all of my print subscriptions and … Continued
Online news startups explore revenue sources beyond advertising
Revenue was very much on the agenda when more than 100 local news entrepreneurs gathered at the LION Summit in Chicago Oct. 1-3. There were encouraging, if fledgling, signs that some sites are looking beyond banner display advertising. Supplemental sources include crowd-funding, membership programs, sponsored content, and events. For now, however, banner display advertising is … Continued
Examining the new conceptualization of entrepreneurial journalism
The dominant scholarly understanding of and approaches to journalism do not match the variety of practices that make up journalism today. The profession’s recent reconfiguration as a post-industrial, entrepreneurial and altogether atypical way of working calls for new ways to investigate, theorize and teach journalism. Our fellowship project at the Donald W. Reynolds Journalism Institute … Continued
Washington Missourian: Print or be printed
I did a “press check” with Washington Missourian Publisher Bill Miller Sr. and General Manager Bill Miller Jr. during a recent Friday afternoon press run and it brought back decades-old memories to this old newspaper guy. But the technology involved in the Missourian’s printing process — electronic transfer of information directly from computer screen to … Continued
Seattle’s Best: Mary Bruno
Don’t overlook the home of Microsoft, Amazon, Zillow and other innovative companies large and small when looking for voices in media thought leadership. Below are observations and insights from a handful of the city’s media leaders that I collected while accompanying a Missouri School of Journalism innovation and entrepreneurship class as they visited each venue.
In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling
This is the sixth in a series of blog reports on the status of the news landscape and a challenge to create a new one. The series is authored by Bill Densmore, a 2008-2009 RJI Fellow and originator of the Information Valet Project. View the series here. When it comes to getting paid, who are … Continued
Grant funding helps journalist tell stories about adverse childhood experiences and grow niche news
ACEs Connection Network is offshoot of Jane Stevens’ 2008-2009 RJI Fellowship One way to prevent childhood trauma and the adult social and health problems that often follow is to raise awareness. This mindset led health journalist Jane Stevens to create her own niche health news network. Story ideas began piling up faster than she could … Continued
In Twitter we trust: Can social media sway voters?
RJI Fellow Brian Houston interviewed on NPR’s Science Friday.
Student winners demo product at Hearst headquarters
Team Scope, winners of the 2012 Reynolds Journalism Institute Student Competition, demonstrated their story recommendation engine and self-service advertising network this week to newspaper, television, magazine and digital media executives at Hearst Tower in New York. Hearst Corporation, one of the country’s largest media companies, has sponsored the contest which brings together journalism, computer science … Continued