Research
Breaking News 2: When good ads go bad
Breaking News is a series on the self-inflicted fractures breaking the news business. The first was on malvertising. This second report is on the “ad tech tax” everyone pays — in dollars, time and readership.
Breaking News 1: How monetizing became malvertising
Breaking News is a series on the self-inflicted fractures breaking the news business. This first report is on the malignant effects of ad tech.
Digital preservation: What needs to be done?
Most recent news content resides in the back rooms and basements of news agencies across the country. It’s scattered through various forms of media, in all kinds of formats, and often with little organization, management or care. To make this content accessible — not just today, but for years to come — a number of … Continued
Mobile long-form journalism: The future is (even more) visual
Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the fifth in a five-part series based on 53 interviews with millennials to gauge this audience’s reception to long-form journalism delivered on mobile platforms.
Study: Millennials spent more time on text and video, but gave more praise for photos, infographics
Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the fourth in a five-part series based on 53 interviews with millennials to gauge this audience’s reception to long-form journalism delivered on mobile platforms.
Digital preservation: Why is this important to me?
Journalists are dependent upon access to back files for research and context, but those back files may no longer be there. Almost all news content created in the U.S. today is digital, but digital content is even more fragile than print and might be scattered over a variety of media and storage systems. How long … Continued
Attitudes about news transcend technology and generational divide
2015 RJI Mobile Media Research Report 5 Millennials more likely than boomers to use smartphones for news, but professional journalism and news sources matter to both This is my final report on the results of the 2015 Donald W. Reynolds Journalism Institute Mobile Media News Consumption Survey. I will use it to explore the generational … Continued
Screen size and age affect how smartphone owners get mobile news stories
2015 RJI Mobile Media Research Report 4 Owners of large-screen smartphones (phablets) are much more likely than owners of standard-size smartphones to frequently use multiple approaches to access news organization content on their smartphones, according to the latest Donald W. Reynolds Journalism Institute mobile media poll. The survey also found that smartphone owners between the … Continued
Phablets likely to boost responses to ads embedded in news stories and videos
2015 RJI Mobile Media Research Report 3 Owners responded more frequently to embedded ads using large-screen smartphones than with other devices Owners of phablets were much more likely to respond to advertisements embedded in news stories and videos than owners of standard smartphones, tablets and personal computers, according to the latest Donald W. Reynolds Journalism … Continued
Traditional news media still popular with users of mobile media
2015 RJI Mobile Media Research Report 2 Majority of smartphone owners say they frequently get news from television and-or printed newspapers Updated March 9, 2016 Nearly three-quarters (72 percent) of U.S. adults who owned smartphones said they got news and information frequently or very frequently from at least one traditional media source — television news … Continued