Research
Screen size and age affect how smartphone owners get mobile news stories
2015 RJI Mobile Media Research Report 4 Owners of large-screen smartphones (phablets) are much more likely than owners of standard-size smartphones to frequently use multiple approaches to access news organization content on their smartphones, according to the latest Donald W. Reynolds Journalism Institute mobile media poll. The survey also found that smartphone owners between the … Continued
Phablets likely to boost responses to ads embedded in news stories and videos
2015 RJI Mobile Media Research Report 3 Owners responded more frequently to embedded ads using large-screen smartphones than with other devices Owners of phablets were much more likely to respond to advertisements embedded in news stories and videos than owners of standard smartphones, tablets and personal computers, according to the latest Donald W. Reynolds Journalism … Continued
Traditional news media still popular with users of mobile media
2015 RJI Mobile Media Research Report 2 Majority of smartphone owners say they frequently get news from television and-or printed newspapers Updated March 9, 2016 Nearly three-quarters (72 percent) of U.S. adults who owned smartphones said they got news and information frequently or very frequently from at least one traditional media source — television news … Continued
News organizations getting significant boost from phablets
2015 RJI Mobile Media Research Report 1 Large-screen smartphone owners between the ages of 25 and 34 are the most frequent news consumers U.S. adults who have a phablet —a smartphone with a 5- to 7-inch screen — are much more likely to use it for consuming news than those who have a standard-size smartphone, … Continued
Need for speed 2: Newspaper data diving, metrics and methodologies
Welcome to the weeds, fellow bit-twisters and data divers. We can chat here without worrying about the numeracy nonbelievers. This post details the methodologies used in “Need for speed 1: Newspaper load times give ‘slow news days’ new meaning.” First, you and I both know “load time” is a fickle metric, completely dependent on the … Continued
Is it time for the news industry to get smarter about advisortising?
This is the third of a series of blog reports about the status of the news landscape and a challenge to create a new one. The first two were “The future begins with P: Privacy, personalization and payment” and “Imagining the 21st-century personal news experience — and how publishers need to collaborate to create it.” … Continued
Imagining the 21st-century personal news experience — and how to create it
This is the second in a series of blog reports about the status of the news landscape and a challenge to create a new one. The first one, “The future begins with P: Privacy, personalization and payment,” was published last week. The series and report are authored by Bill Densmore, a 2008-2009 RJI Fellow. Does … Continued
Knight grant will help RJI develop born-digital-news preservation model
A $35,000 grant from the Knight News Challenge on libraries will help University of Missouri Libraries and the Donald W. Reynolds Journalism Institute develop a long-term model to protect born-digital news content from being lost forever. Monetizing newspaper content is one approach to saving the nation’s first draft of history, says Edward McCain, digital curator of … Continued
The future begins with P: Privacy, personalization and payment
What will sustain journalism in service of democracy? Because of the rise of the Internet and the financial challenges faced by legacy media organizations, that question tugs at those who write and produce the news. Conferences, reports and columns run through the same checklist: Advertising going digital and mobile and increasingly controlled by technology platforms … Continued
Credibility of mainstream news media fares better among mobile media users
2014 RJI Mobile Media Research Report 9 Mobile media users are more likely than nonusers to give higher credibility rankings to national newspapers and most other mainstream news media (see charts 9.8 and 9.9), according to the latest mobile media news consumption survey from the Donald W. Reynolds Journalism Institute (RJI). They also tend to … Continued