RJI Fellow’s ongoing e-newsletter personalization experiment yields surprising results

Tracy Clark, a 2015-2016 RJI Fellow, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform. This is a progress report.

The student-innovator: Thinking beyond classes to creating supports for student entrepreneurs

I taught my first “media entrepreneurship” class in 2001, nearly 15 years ago. It was the first time I’d introduced these concepts into my college’s journalism education program. My goal was to not only introduce new content management technologies (FrontPage and Dreamweaver at the time), but to help students utilize the deep skills in writing, audio, … Continued

RJI Fellowship team will use technology to bring more citizens, journalists into the council chamber

As newsrooms shrink in size, so does the amount of meeting coverage, says Mike Wheeler, a member of an RJI Fellowship team working to make meeting deliberations more accessible and “on demand” to journalists and citizens. He is a managing partner for Westerly Partners. Local government transparency is crucial to a community’s well-being, he says. … Continued

How do we engage news consumers in the digital world?

If you operate a nonprofit newsroom, email appeals have likely become an essential fundraising tool. Yet while recommendations for how to grow your mailing lists are readily available, it’s much harder to find good information about retaining subscribers and engaging them as active community members. As a result, many successful efforts to gain subscribers are … Continued

Tad’s tender trap

Originally published on The Columbia Daily Tribune website Tad Bartimus has a way of getting you tangled up in her universe. You say “yes” to some little request, and next thing you know you are helping to save the world. I first met Tad when she was an undergraduate J-School student at Mizzou and I … Continued