Digital services suite helps community papers become one-stop shop for merchants’ advertising needs

Missouri Press Service has launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue.   Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads. Since MPS, a Missouri … Continued

FL#162: Making audio interactive with Anchor app

Anchor app Anchor is an iOS app that allows users to interact and engage through audio recordings. These audio conversations can viewed in the app itself, or they can be shared on social media or exported to include in other broadcasts.Reporting by Sarah Sabatke. For more information: Anchor is a free app available for iOS … Continued

Mobile long-form journalism: The future is (even more) visual

Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the fifth in a five-part series based on 53 interviews with millennials to gauge this audience’s reception to long-form journalism delivered on mobile platforms.

FL#161: 5 tips for email newsletters

Email newsletters Email newsletters are far from new, but recently there’s been a resurgence in their popularity. With this renewed interest come new techniques. We look at five innovative approaches to delivering newsletters, inspired by Clover Letter, BuzzFeed and TheSkimm.Reporting by Whitney Matewe. For more information: BuzzFeed has 12 core newsletters but, in total, close … Continued

Digital preservation: Why is this important to me?

Journalists are dependent upon access to back files for research and context, but those back files may no longer be there. Almost all news content created in the U.S. today is digital, but digital content is even more fragile than print and might be scattered over a variety of media and storage systems. How long … Continued

Attitudes about news transcend technology and generational divide

2015 RJI Mobile Media Research Report 5 Millennials more likely than boomers to use smartphones for news, but professional journalism and news sources matter to both This is my final report on the results of the 2015 Donald W. Reynolds Journalism Institute Mobile Media News Consumption Survey. I will use it to explore the generational … Continued