Are you willing to talk to your audience about trust?

As we all work to establish journalism’s credibility and figure how to earn the trust of cynical news consumers, we’re looking for journalists willing to take a radical step: Invite individual members of your community to talk to you about what they trust. That’s right. Who among you is willing to meet face-to-face with audience … Continued

What is a Facebook Live editor?

Gone are the days when news organizations had just copy editors and page designers. Today, there are newsroom titles like digital optimizer, audience analyst and executive mobile editor. As social media platforms have evolved so have job titles, along with the tools journalists use to communicate with audiences. In this series, RJI will learn more about these titles and the people who hold them.

Why send a newsletter at all?

E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. With benefits ranging from reader loyalty to audience insights to new revenue, it’s easy to see why. What’s harder to see is the “why not,” though it’s equally important. Email used to be a method for filtering the internet. Far from the … Continued

The rise of messaging is undeniable, and it’s not just text

Mobile messaging was born in December 1992 with a simple SMS: “Merry Christmas.” Today it’s the most ubiquitous form of human communication short of speaking. Any of the 6 billion of us with a phone can do it. And with the advent of apps like WhatsApp, Facebook Messenger, Viber, Line, WeChat and Telegram, messaging is … Continued

Newsrooms test social media strategies to forge relationships with audiences

When it comes to social media strategy, it’s not enough for journalists to “be where the audience is” anymore. At least half of U.S. adults get news from social media, yet less than 12 percent of those who do, trust the information they get there. Journalists can’t simply occupy social media spaces; they need to … Continued

FL#176: NowThis innovations: Chatbots and Facebook Live

NowThis has been a pioneer in delivering video news exclusively on social platforms, and it grew quickly thanks to an ability to find new ways to reach young audiences. Now the company is pushing forward with technologies like chatbots and Facebook Live. Reporting by Hailey Godburn For more information: NowThis did away with publishing content … Continued

Extreme rain: New research predicts wetter, riskier storms for much of U.S.

In the news Extreme rains are expected to increase significantly across nearly the entire continental United States, according to a government study that provides a highly detailed picture of wetter storms to come with climate change. Back story Researchers at the National Center for Atmospheric Research said in the Dec. 5 study that extreme precipitation … Continued