and Public Insight Network — nuancing support for civic journalism; exploring “persona”

The combination of crowd-source journalism payment pioneer with the non-profit Public Insight Network (PIN) — which is testing the waters of what could become a news-focused sharing service — is intriguing for the possibilities. Look to St. Paul, Minn.-based American Public Media — which owns PIN — to start innovating and testing. There are two RJI fellowship connections — founder David Cohn incubated the project in 2009-2010, in the same year that PIN founder Michael Skoler was also an RJI fellow.

The folks at St. Paul-Minn.-based American Public Media (APM) announced today they have acquired David Cohn’s pioneering experiment in crowd-funding journalism — They’re going to integrate it with the Public Insight Network — a system for seeking and sharing the wisdom of listeners-readers that has the potential to become a news-based social network.

Integrating the system means PIN can start to experiment with seeking “crowd funding” of specific civic-journalism initiatives. It means will have a much larger base of potential users than Cohn has been able to garner through remarkable entrepreneurship.

But most important, it signals that a savvy, mission-focused media organization — APM is the non-profit parent of Minnesota Public Radio and a powerhouse in public-radio programming — is ready to test a middle ground among content that’s free, underwriter-sponsored or subscription only.

One of Cohn’s innovations has been inviting users to “pay” for content by giving their attention to marketers — filling out surveys or doing other work. This may not be for everyone, but the idea that we all have a “persona,” that we should control the attributes of our persona, and that our persona might have value which can be shared with us — is an important insight that and APM can explore. (See:

APM’s news release, with quotes from Cohn and Joaquin Alvarado of APM, is linked from HERE. (PRWEB) November 29, 2011. David Cohn also comments on the combination in a brief note on his RJI blog.


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