Search Results for results
News consumption on mobile media surpassing desktop computers and newspapers
2013 RJI Mobile Media Research Report 1 Nearly 80 percent of all respondents to our 2013 Q1 phone survey said that they had used at least one Internet-enabled mobile media device in the seven days prior to taking the survey. That represents a 13-percentage-point increase since last year when our survey found that two-thirds (67%) … Continued
Q2: What are owners doing with their mobile media devices?
2012 RJI Mobile Media News Consumption Survey The rapid adoption of Apple iPads and comparable large media tablets is clearly disrupting the way people engage with the digital world. Tablets also are fostering new media habits that are directly impacting news organizations worldwide. Journalists and news executives can take some encouragement from knowing that nearly … Continued
#RJInnovation (2012): How to attract and retain YAYA employees
Former Reynolds Fellow Stephanie Padgett, building on the work of another former Reynolds Fellow, Margaret Duffy, is working with top strategic communications students to identify strategies for businesses to effectively interact with Youth and Young Adults (YAYAs). YAYA Connection has worked with various clients to help them develop marketing strategies to engage the YAYA generation, … Continued
Value of journalism may lie in the art of listening
What value do journalists bring to the news? Boiled down, that’s the question that newspapers, independent news publishers, journalism schools and individual reporters have been contemplating for the last decade. Exactly what is it the news consumers have been paying for? And how do we keep people paying, so that reporters can keep reporting? I’ve … Continued
Using Media to Create Shade in Miami’s Little Haiti: Part 2
PRI’s morning news show The Takeaway, co-produced with WNYC Radio, has been in Miami this week trying a new approach to serving a community. Instead of covering the Little Haiti neighborhood, journalists are trying to build ties and engage Haitian residents in the newsgathering. This is the second of two posts from PRI’s Michael Skoler … Continued
The Takeaway seeks to engage diverse communities via texting: Part 1
This week, The Takeaway takes to the streets of Miami in the latest of its experiments to partner with communities in gathering news and uncovering stories that deserve attention. The Takeaway is a new morning news show produced by Public Radio International (PRI) and WNYC Radio. Initial audience data shows its conversational format and editorial … Continued
Steal this idea! Hot new revenue for news
How does this sound? A million dollar revenue stream that requires only a salesperson or two, some web support and off-the-shelf e-commerce and newsletter tools? It caught my eye. And I’m suggesting you steal the idea for your local news operation fast before national competitors own the market. The idea is Deal Brokering. You use … Continued
Stephanie Padgett: Mid-year report
In search of opportunities for small to mid-sized newspapers to increase revenue from online content, I have arrived at three critical factors that I believe will lead to success: Identify natural segments within a newspaper site that will have strong appeal to local and/or regional advertisers and create a plan to develop strategies for serving … Continued
Michael Skoler: Mid-year report
With so many meetings, conferences, reports and workshops about the future of news, it’s a wonder anyone has time to think creatively about the future. I have read reports, attended a few of those meetings, and followed tweets and notes about others. My impression is that most of today’s discussion on the future is not … Continued
The value of privacy
Citizens need privacy as a shield against the state as well as corporate power. Legally, privacy is thought of a protection from other things. Contested commodities Research shows that people may be willing to part with what is known as contested commodities. People may be willing to trade private information for goods and services. In … Continued