Community media unburdened by mainstream legacy makes all the difference

A PushBlack campaign grew donations 30% to a voter registration drive in the South.  Native News, supported by grants and sponsors, launches a new health-care newsletter and quickly grows it to 26,000 subscribers.  And after a collaborative of healthcare organizations in Philadelphia partnered with WURD Radio to distribute colorectal cancer screening kits, dozens of Black … Continued

What can grow in the desert?

We are awash with studies and white papers about the demise of local newsrooms as a threat to our democracy. But what if, instead of asking what we’ve lost, we ask what can actually grow in these deserts? 

Engaging with your audience = eyes, ears and super fans

After the New York City Mayor’s office announced a $20 million donation from the Open Society Foundation to help undocumented immigrants, city officials went on live TV to show the beginning of the delivery of the funds. Many of our users heard this news and messaged us to report that the phone numbers and email addresses … Continued

We’re meeting our audience where they are. Now what?

Early on in our existence we realized we were facing a challenge. Our reporting was about city, state and federal immigration related policies and how they were failing the New York residents they were aiming to serve. However, our metrics told us our stories were not always reaching the people the stories were about. I … Continued