Tag: Email newsletters
What’s Working: Newsletters may be reaching their limits, but there’s hope beyond the inbox
Email newsletters are thriving, but their ascendancy in today’s media brings with it a certain foreboding: Given how successful the format has been the past few years — and how many writers have turned to newsletter platforms like Substack to build their personal brands and possibly earn some real money — it feels almost inevitable there … Continued
Why the email newsletter is 2020’s MVP format
Newsletters are surging, and it’s not just a COVID thing
Newsletter optimizer Opt In allows newsrooms to improve newsletters or create one from scratch
Eighth in a series to help newsrooms curate effective newsletters.
Top 5 best newsletter pop-ups
Seventh in a series to help newsrooms curate effective newsletters.
Who won? The personalization email newsletter study results are in
• Editor’s note: Tracy Clark is the founder of the technology platform Reportory and was a 2015-2016 RJI Fellow. She worked with the Austin (Texas) American-Statesman as part of her fellowship project. In a head-to-head experiment, e-newsletter content chosen by the reader outperformed e-newsletter content selected by an editor. Over the past year I partnered with … Continued
Why send a newsletter at all?
E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. With benefits ranging from reader loyalty to audience insights to new revenue, it’s easy to see why. What’s harder to see is the “why not,” though it’s equally important. Email used to be a method for filtering the internet. Far from the … Continued
FL#161: 5 tips for email newsletters
Email newsletters Email newsletters are far from new, but recently there’s been a resurgence in their popularity. With this renewed interest come new techniques. We look at five innovative approaches to delivering newsletters, inspired by Clover Letter, BuzzFeed and TheSkimm.Reporting by Whitney Matewe. For more information: BuzzFeed has 12 core newsletters but, in total, close … Continued