Video as revenue: Start with listening

This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued

Breaking News 4: When real news is fake

For this article I’m defining fake news as “news stories that have no factual basis but are presented as facts” (taken from “Social Media and Fake News in the 2016 Election”), whether a site’s goal is to make money or make partisan political points. Here are several ways real and fake news are the same. … Continued

Digital services suite helps community papers become one-stop shop for merchants’ advertising needs

Missouri Press Service has launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue.   Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads. Since MPS, a Missouri … Continued