Standardizing your brand on social media
At WHAS11 in Louisville, standardizing the look and feel of social media accounts, specifically Instagram and YouTube, is at the top of the summer projects list.
What’s Working: Newsletters may be reaching their limits, but there’s hope beyond the inbox
Email newsletters are thriving, but their ascendancy in today’s media brings with it a certain foreboding: Given how successful the format has been the past few years — and how many writers have turned to newsletter platforms like Substack to build their personal brands and possibly earn some real money — it feels almost inevitable there … Continued
Video as revenue: Start with listening
This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued
Relaunching a newsletter: Failures, successes and what we learned
Sixth in a series to help newsrooms curate effective newsletters
Are you leaving money on the table?
Four ways to monetize your e-newsletter.
Breaking News 4: When real news is fake
For this article I’m defining fake news as “news stories that have no factual basis but are presented as facts” (taken from “Social Media and Fake News in the 2016 Election”), whether a site’s goal is to make money or make partisan political points. Here are several ways real and fake news are the same. … Continued
Breaking News 3: New media myths
Breaking News is about the self-inflicted fractures breaking the news business. Previous posts were on malvertising and the ad-tech tax.
Breaking News 2: When good ads go bad
Breaking News is a series on the self-inflicted fractures breaking the news business. The first was on malvertising. This second report is on the “ad tech tax” everyone pays — in dollars, time and readership.
Digital services suite helps community papers become one-stop shop for merchants’ advertising needs
Missouri Press Service has launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue. Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads. Since MPS, a Missouri … Continued
Breaking News 1: How monetizing became malvertising
Breaking News is a series on the self-inflicted fractures breaking the news business. This first report is on the malignant effects of ad tech.