Tag: Google Analytics
How to focus on what matters in building your news operation
Guidance for overloaded leaders of news organizations.
Tips and tools for building an impact report grounded in your mission
A conversation with Sarah Luyengi from Borderless When creating impact reports at Borderless Magazine, Sarah Luyengi, operations associate, said she thinks about an aspect of the news organization’s mission: Community is at the center of everything they do. In a recent interview with the Innovation in Focus team, Luyengi defined impact as how Borderless consistently … Continued
Creating news products for multilingual communities
Early lessons from rethinking our Spanish-language engagement strategy.
Lean into what your core audiences value
A conversation with Jacqué Palmer, The Boston Globe on growing your newsletter.
RJI Student Innovation Fellow builds analytics tool for Minnesota’s largest newspaper
Emily Hood, a senior at the Missouri School of Journalism, saw many months of work come to fruition in December, when the Star Tribune — the largest newspaper in Minnesota — launched a Slackbot that streamlines the newsroom’s access to analytics.
2 Kansas City area news outlets show different paths toward nonprofit sustainability
The Beacon is 3 years old. The Northeast News of Kansas City is more than 90. They are part of a surge in nonprofit news outlets and funding.
Republication tracking requires both technical solutions and strong partnerships
A conversation with product engineer Abby Blachman.
How can newsrooms track where their stories are getting republished?
Republication tracking tools and pixels are easy to install, but far from perfect in delivering results.
Community media unburdened by mainstream legacy makes all the difference
A PushBlack campaign grew donations 30% to a voter registration drive in the South. Native News, supported by grants and sponsors, launches a new health-care newsletter and quickly grows it to 26,000 subscribers. And after a collaborative of healthcare organizations in Philadelphia partnered with WURD Radio to distribute colorectal cancer screening kits, dozens of Black … Continued
Thinking about the GA4 switchover? Here are some things we learned
Elizabeth Stephens is the executive editor of the Columbia Missourian and the Missouri Community Newspaper Management Chair at the Missouri School of Journalism. In the newsroom analytics world, there’s not a more talked-about topic right now than Google’s new analytics tool — GA4 — and the end of the popular Universal Analytics this summer. After … Continued