Strategic campaign structure helps news organizations grow revenue, partners and audience

Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Earlier this summer, I shared tips on how to craft a strategic sponsorship campaign with members of the Institute for Nonprofit News at its annual conference, INNDAYS2019 in Houston. My presentation, which goes into more detail … Continued

Let technology plot the path forward

Like many journalists, I can remember when I first thought about pursuing a career in the field. As a teenager, I loved writing and reading well-done stories, and I often found them in the newspaper. By the time I reached high school, I was reading The Detroit News and The Detroit Free Press everyday, and … Continued

Funding the membership and nonprofit models

Ken Doctor, Newsonomics, moderator Sue Cross, Institute for Nonprofit News Dr. Crystal Rose, OZY Media Brant Houston, Co-Founder, INN While not new, membership models and nonprofit news consortia and strategies are an emergent theme, as news organizations leverage their connections and synergistic alliances to create both cost-savings and cost-enhancements. We delve into how the non-profit/membership models … Continued