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Tag: Instagram

Woman sitting looking at her phone
January 23, 2025
Engagement

Lessons learned from social media about news engagement

How to build safe community spaces that turn readers into doers.

Screenshot of Borderless ad in Instagram
January 6, 2025
Engagement

How to utilize Instagram and LinkedIn ads for newsletter growth

Lessons learned from investing in different types of social advertising.

Promotion of an event sponsored by News is Out
December 19, 2024
Engagement

How virtual and in-person events can grow collaborative revenue

And a template to plan your next virtual or in-person event.

Smoke on a shadowy background
September 30, 2024
Engagement

Recognizing and responding to shadow bans

Social media restrictions can render newsworthy reporting on controversial topics invisible.

Screenshot from a Google Form
July 17, 2024
Engagement

How Next City collected impact stories from readers

And impact takeaways from Borderless Magazine and Tradeoffs.

The Emancipator has recently grown its presence on TikTok, experimenting with different formats and collaborations.
July 15, 2024
Engagement

Finding what works for your community on TikTok

A conversation with Melissa Clavijo, The Emancipator.

100 Days in Appalachia has been working to improve the consistency of posts and grow its audience on Instagram.
June 27, 2024
Engagement

How we went from 800 to 7,000 accounts reached per month

Four tests 100 Days in Appalachia ran on Instagram to extend this newsroom’s reach.

Handmade Valentine's Day cards with a variety of pens on a table outside.
March 18, 2024
Engagement

Low-lift events that can spark meaningful storytelling and community connection

Lessons learned when we invited the community to write heartfelt letters In an effort to foster community engagement and connection, the Innovation in Focus team partnered with Vox Magazine on a multimedia story that came from a community pop-up event. After seeing examples of moving storytelling from newsrooms like El Tímpano, where their team gathered … Continued

Sioux Falls Simplified created a scrolling gift guide with community-contributed suggestions.
January 4, 2024
Engagement

Building interactive visuals for newsletter engagement

How a newsletter drew participation through a holiday gift guide.

We initially tested the free version of Chat Thing using RJI’s website before partnering with Queen City Nerve on an experiment.
September 7, 2023
Engagement

Building a chatbot trained on your newsroom’s content

What it takes: time, money and ethical considerations.

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  • News & events
    • RJI news
    • RJI columns
    • Pictures of the Year
    • Student Innovation Competition
    • Women in Journalism Workshop
    • RJI Weekend Newsletter
    • RJI Newsbooks
  • RJI Fellowships
    • Fellows
    • About RJI fellowships
    • Frequently asked questions
    • Resources
    • Student Innovation Fellowships
  • RJI Programs
    • Aerial Journalism
    • Journalism Digital News Archive (JDNA)
    • Potter Digital Ambassadors
    • Trusting News
  • Applied Research
    • Innovation in Focus
    • Source Auditing Tool
    • Source Tracking Playbook
  • About RJI
    • People
    • Facilities
    • Our timeline
    • Download RJI Strategic Plan 2023–2026
    • Download 10 Innovative Years: 2008–2018
RJI logo mark Donald W. Reynolds Journalism Institute

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Administrative Offices, Suite 300,
Columbia MO 65211

573-884-9121

rji@rjionline.org

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