Tag: KBIA
Challenge Accepted! What newsrooms need to know about Generation Z
A Missouri School of Journalism capstone team worked with BuzzFeed to find the answer to one complex question: What does Gen Z celebrate? While finding the answer, we were to develop personality profiles that captured what it’s like to be a member of Gen Z
Challenge Accepted! How to optimize digital election coverage for engagement? Make it digestible
Missouri School of Journalism students partner with media organizations to solve problems they face. Challenge Accepted!
Challenge Accepted! How can a Phoenix TV station better engage with 18- to 24-year-olds?
Doesn’t every news organization want to engage a younger audience? Annie Le, Kyle McCubbin, Sidney Steele and Jacqueline Lemp teamed with 12 News, based in Phoenix, to better understand their younger audience base.
RJI Fellow wants to make media, tech companies more aware of need to preserve content
Nineteen of 21 news outlets weren’t doing anything to archive web content. A lack of awareness and action in this area has driven Neil Mara to leverage his industry experience and contacts to help find archiving solutions for media companies.
Join us for an OTT journey. All are welcome!
How do news organizations find their footing when the ground starts shifting? We’re going to provide a hands-on view into the process that’s unfolding as newsrooms at the Missouri School of Journalism begin exploring and launching over-the-top (OTT) products and projects.
RJI Student Innovation Fellow takes talents to ABC News ahead of 2020 presidential primaries
Fellowship program pairs up digitally-minded millennials with newsrooms
May I interest you in a career in media sales?
EDITOR’S NOTE: The writer is a senior in the strategic communication sequence at the Missouri School of Journalism. Although written to her school peers, media salespeople or professionals considering a career in sales may enjoy her story.
Events promote community engagement for news organizations of all sizes
Editor’s note: This article is part of a continuing series written by Missouri School of Journalism students about their senior capstone projects.
Knight grant will help RJI develop born-digital-news preservation model
A $35,000 grant from the Knight News Challenge on libraries will help University of Missouri Libraries and the Donald W. Reynolds Journalism Institute develop a long-term model to protect born-digital news content from being lost forever. Monetizing newspaper content is one approach to saving the nation’s first draft of history, says Edward McCain, digital curator of … Continued
Videos from Dodging the Memory Hole: Saving Born-digital News Content
In today’s digital newsrooms, a software/hardware crash can wipe out decades of text, photos, videos and applications in a fraction of a second. Digital archives can easily become obsolete due to evolving formats and digital systems used by modern media, not to mention media failure, bit-rot and link-rot. One recent survey found that most American … Continued