FL#166: CNN’s approach to Snapchat

CNN on Snapchat Most news organizations have limited functionality within Snapchat. But as one of the Snapchat Discover partners, CNN can offer multi-part news updates that are available to all Snapchat users. We talked with Ashley Codianni, director of social publishing, about how CNN hopes its effort on the platform will create a constant news … Continued

FL#164: NowThis’ approach to Snapchat

NowThis on Snapchat In addition to using Snapchat Stories to reach younger audiences, NowThis is also one of 20 top publishers using the Discover feature. Executive Producer Sarah Frank explains her team’s Snapchat strategy and offers tips for any newsroom experimenting with the platform.Reporting by Mitchel Summers and Hailey Godburn For more information NowThis delivers … Continued

FL#163: NPR’s approach to Snapchat

NPR on Snapchat NPR has found creative ways to use the most basic features in Snapchat to connect differently with its audience.Reporting by Mitchel Summers. For more information The NPR social media team has shared many posts about Snapchat strategies and experiments on its blog. Some of those posts include: A brief history and breakdown … Continued