Tag: New York Times
Newsletter optimizer Opt In allows newsrooms to improve newsletters or create one from scratch
Eighth in a series to help newsrooms curate effective newsletters.
What a mountain resort newspaper team is learning while experimenting with 360 video
We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This new RJI series will highlight some of the innovations and experiments we discovered and share what leaders are learning along the way. We call it The What’s New? Q&A.
Breaking News 4: When real news is fake
For this article I’m defining fake news as “news stories that have no factual basis but are presented as facts” (taken from “Social Media and Fake News in the 2016 Election”), whether a site’s goal is to make money or make partisan political points. Here are several ways real and fake news are the same. … Continued
Monetization of news
In the face of decreasing revenues and increasing costs, news agencies everywhere are exploring creative methods of extracting more funding from their products. Some methods are more suitable to larger organizations and others to smaller ones; each one has drawbacks, and for many, they are a gamble. However, some of these gambles have become viable … Continued
The Ann Friedman Weekly: How one freelance journalist created a massively successful newsletter
Second in a series to help newsrooms curate effective newsletters. Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise.
Why send a newsletter at all?
E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. With benefits ranging from reader loyalty to audience insights to new revenue, it’s easy to see why. What’s harder to see is the “why not,” though it’s equally important. Email used to be a method for filtering the internet. Far from the … Continued
The rise of messaging is undeniable, and it’s not just text
Mobile messaging was born in December 1992 with a simple SMS: “Merry Christmas.” Today it’s the most ubiquitous form of human communication short of speaking. Any of the 6 billion of us with a phone can do it. And with the advent of apps like WhatsApp, Facebook Messenger, Viber, Line, WeChat and Telegram, messaging is … Continued
Heard mentality: Here’s how to boost women’s voices in news comment sections
Marie Tessier, lead moderator of reader comment to The New York Times opinion pages, wants women to be heard as much as men in the commenting sections of news sites. She spent a year as the project leader of an institutional fellowship at the Donald W. Reynolds Journalism Institute exploring how to raise women’s voices … Continued
We asked journalists: How do you fit in time to learn about industry information?
In the midst of so much to do, how and when do journalists take the time to learn more about our industry? And what formats or platforms make learning easy? I’ve been asking those questions as I wrap up a really cool project and want to share what I’ve learned in ways that are useful … Continued
Breaking News 1: How monetizing became malvertising
Breaking News is a series on the self-inflicted fractures breaking the news business. This first report is on the malignant effects of ad tech.