Millennials: What does ‘news’ mean to this generation?

Diversity means so much more than just race, color, ethnicity, religion, political segmentation, income and education opportunity. It includes generational differences, among others. When thinking about age, we tend to focus on ageism discrimination. Yet, for the news industry, we have the boomers in our wheelhouse. It’s the millennials and younger that are cause for … Continued

Announcing the Fall 2018 RJI Student Innovation Fellowships

FAQ Q. What is an RJI Student Innovation Fellowship? A. The Reynolds Journalism Institute is partnering with leading news organizations to support Missouri School of Journalism students who work 30 hours per week on-site during the spring and fall semesters on new storytelling techniques, audience engagement strategies, delivery platforms, revenue opportunities and the like. Q. What … Continued

FL#176: NowThis innovations: Chatbots and Facebook Live

NowThis has been a pioneer in delivering video news exclusively on social platforms, and it grew quickly thanks to an ability to find new ways to reach young audiences. Now the company is pushing forward with technologies like chatbots and Facebook Live. Reporting by Hailey Godburn For more information: NowThis did away with publishing content … Continued

FL#164: NowThis’ approach to Snapchat

NowThis on Snapchat In addition to using Snapchat Stories to reach younger audiences, NowThis is also one of 20 top publishers using the Discover feature. Executive Producer Sarah Frank explains her team’s Snapchat strategy and offers tips for any newsroom experimenting with the platform.Reporting by Mitchel Summers and Hailey Godburn For more information NowThis delivers … Continued