‘Do people even read captions?’

Why it’s important to test what we THINK we know about mediaYes, people read captions. They’re some of the most scannable, well-read elements in news media. So how can we make them truly worthwhile? It’s time to test. Why is it important to test what we think we already know about how people read the … Continued

Launching a newsletter and thinking about analytics

It’s not just about clicks When we launched our obits newsletter, How They Lived, on December 8, I had one big concern: Would anyone read it? Honestly, I worry about that with everything I publish, but launching a new product so close to the holidays only amped up that worry. The beauty of making journalism … Continued

Reynolds Journalism Institute fellows to present overviews of their projects

Fellows will discuss what they learned and answer questions about their projects during the webinar. The Donald W. Reynolds Journalism Institute’s 2020-2021 fellows will present an overview of their projects on Tuesday, Feb. 16 beginning 11 a.m. CST.  Six fellows will discuss their project and what they learned, how they accomplished their goals, and share … Continued

Newsroom Notes: 4 questions for your newsroom when a giant national story unfolds

KOMU 8 in Columbia, Missouri, is the nation’s only teaching laboratory inside a commercial network-affiliated TV station. The challenges are no different from other newsrooms—just layered on top of the challenges facing the next generation of journalists.  We’re providing a first-hand view (and maybe a little advice) from an industry veteran who agreed to lead … Continued

How an idea about local obits became a newsletter

Take that thing you’ve been thinking about doing for awhile now and make it real. A few years ago, I had this idea. I wondered if local, reported obituaries could help local newsrooms build subscribers, and therefore help support the business itself while connecting them with their communities. I talked it out in hallways and … Continued