Building trust one idea at a time

“One of the things I appreciated most about the Trusting News project is that Joy takes this big hairy topic of “trust in the media” and breaks it down into actionable steps,” says Sarah Binder, the former community engagement manager at the Cedar Rapids Gazette. Binder led the newsroom’s partnership with Trusting News in early 2018. The … Continued

Getting engaged. No diamond ring required

Some folks might think it’s a bit unusual for a print design professor to segue to a career researching and improving the relationships journalists have with their communities. Joy Mayer never gave it a second thought.

Trusting News project expands research and training through University of Georgia partnership

Trusting News, a project intended to empower journalists to earn consumers’ trust, is adding research and training support from a partnership with the University of Georgia Grady College of Journalism and Mass Communication. The Trusting News project, which was founded at the Donald W. Reynolds Journalism Institute, where it receives continued support, has worked with more than 50 news … Continued

Journalists: Defend your work through action, not just with editorials

The Trusting News project, staffed by Joy Mayer and Lynn Walsh, is designed to demystify the issue of trust in journalism. They research how people decide what news is credible, then turn that knowledge into actionable strategies for journalists. The project is funded by the Reynolds Journalism Institute, the Knight Foundation and Democracy Fund.

Earn trust by sharing what motivates your journalism

Originally published on Medium Journalists, we need to talk more about the “why” of what we do. What does the profession exist to do? Who do we serve? Why are we doing this story or covering this issue? These questions do not have simple answers, of course. We’re motivated to different degrees by a variety … Continued

A more nuanced understanding of ‘journalism’ is needed  —  and we need our communities’ help

Originally published on Medium Trusting News works to empower journalists to demonstrate credibility by helping people understand journalism. Never has that been more important than today. Journalists are heading to work — the day after a mass shooting in a community newsroom — to keep telling stories that improve public life. In fact, the surviving members of the Capital … Continued

Newsrooms join Trusting News work

Originally published on Medium More than 30 newsrooms are making an investment in discovering how best to demonstrate credibility and earn trust by coming on board the Trusting News project. For four months, they’ll commit to regular experimentation across seven trust-building strateiges. A handful of newsrooms have been testing since November, and many more are … Continued

Journalists, let’s invest in trust, not just expect it

We know trust in the news media is decreasing. I mean, it’s really not a pretty picture. Let’s start with this stat: A 2016 Gallup poll revealed that just 32% of Americans say they have “a great deal” or “a fair amount” of trust in mass media.