Tag: Walter B. Potter Jr.
Small-town community newspapers are seeing a resurgence as regional chains reclaim them from national conglomerates and re-center them on local news. But some of the same factors that make these rural communities attractive markets also present roadblocks to building a modernized local news machine.
The Potter Digital Ambassadors program recently paired five college journalism students with rural Missouri newspapers to help implement multimedia and social media strategies. This was the inaugural year of the program, which is underwritten by Missouri School of Journalism alumnus and newspaper editor Walt Potter. The ambassadors, all from the Missouri School of Journalism, had … Continued
For a century, the Culpeper Star-Exponent — whose predecessors date to 1881 — served a small community that changed relatively little. Today, the newspaper is dealing with rapid change in its central Virginia market. Since 1980, Culpeper County has more than doubled its population, according to the U.S. Census Bureau, mostly with commuters to the … Continued
Walter B. “Walt” Potter Jr., a retired newspaper publisher who works with the University of Missouri School of Journalism’s Donald W. Reynolds Journalism Institute, will tour community newspapers again this spring. A year ago, Potter visited Missouri weeklies and small dailies during what became known as the Potter Listening Tour. He wrote a series of … Continued
As an old hand in print newspapers, I was struck by the contrast between the often days-long reporting process I remember and the instantaneous production I strived for during the tour (I posted to Facebook and Twitter). I had to create my words almost at the same time I was recording the words of my … Continued
Last year the Local Media Association named the Southeast Missourian the second-best daily newspaper with a circulation under 30,000 in North America. Bob Miller, editor of the Cape Girardeau paper, wants to build on that success, but he acknowledges the challenges posed by the convergence of print and digital technologies. First, there’s figuring out what … Continued
As many legacy mass media company leaders worry about what they can’t do in the new digital age, Rust Communications Inc. is finding a cornucopia of things it can do. “We constantly look for new revenue streams,” says Co-President Jon K. Rust. The Cape Girardeau, Missouri-based company has capitalized on its resources, which include 49 … Continued
Dalton Wright is no stranger to the impact of younger technologies on newspapers. The Lebanon (Mo.) Daily Record publisher grew up watching family members run radio stations. The young Wright was first exposed to print in 1953 when his father, O.R. Wright, bought the parent company of the Daily Record. “Dad saw a combination of … Continued
For Darryl Wilkinson, running a community newspaper is a labor of love, like running a farm is a labor of love for many of his Northwest Missouri neighbors. “It’s my farm,” says the publisher of The North Missourian, a 1,400-paid-circulation weekly he and his wife Liz have run for more than three decades in Gallatin. … Continued