How to operate a WeChat newsletter with the help of the community

We introduced using WeChat for newsletters in the last article, including how to create a newsletter and the importance of WeChat in the Chinese community. The next step is to figure out how to operate a newsletter consistently, especially when there are not enough Chinese speakers in the newsroom to give the newsletter leads a … Continued

The rise of messaging is undeniable, and it’s not just text

Mobile messaging was born in December 1992 with a simple SMS: “Merry Christmas.” Today it’s the most ubiquitous form of human communication short of speaking. Any of the 6 billion of us with a phone can do it. And with the advent of apps like WhatsApp, Facebook Messenger, Viber, Line, WeChat and Telegram, messaging is … Continued