Stories About Michael Skoler
StoryAct designed to take news consumers from reading articles to taking action
Good journalism should do more than just inform the audience, says Michael Skoler, vice president for interactive media at Public Radio International and general manager of PRI.org. It should spur them to action. Skoler wants to take audience engagement with PRI beyond the share button at the end of a news article. As part of … Continued
Student winners demo product at Hearst headquarters
Team Scope, winners of the 2012 Reynolds Journalism Institute Student Competition, demonstrated their story recommendation engine and self-service advertising network this week to newspaper, television, magazine and digital media executives at Hearst Tower in New York. Hearst Corporation, one of the country’s largest media companies, has sponsored the contest which brings together journalism, computer science … Continued
ONA ADVISORY: The Public Insight Network from Minneapolis will be out in force
One of the most innovative, ongoing projects in community and citizen media is the Public Insight Network Project launched by Andrew Haeg and Michael Skoler six years ago at Minnesota Public Radio. After a long period of careful incubation — including bulding a highly active network of engaged listeners around Minnesota — PIN is now … Continued
Using Media to Create Shade in Miami’s Little Haiti: Part 2
PRI’s morning news show The Takeaway, co-produced with WNYC Radio, has been in Miami this week trying a new approach to serving a community. Instead of covering the Little Haiti neighborhood, journalists are trying to build ties and engage Haitian residents in the newsgathering. This is the second of two posts from PRI’s Michael Skoler … Continued
The Takeaway seeks to engage diverse communities via texting: Part 1
This week, The Takeaway takes to the streets of Miami in the latest of its experiments to partner with communities in gathering news and uncovering stories that deserve attention. The Takeaway is a new morning news show produced by Public Radio International (PRI) and WNYC Radio. Initial audience data shows its conversational format and editorial … Continued
Michael Skoler: Mid-year report
With so many meetings, conferences, reports and workshops about the future of news, it’s a wonder anyone has time to think creatively about the future. I have read reports, attended a few of those meetings, and followed tweets and notes about others. My impression is that most of today’s discussion on the future is not … Continued
Journalists must learn to share information to build readers’ trust
An interview with Michael Skoler as he begins his fellowship year. When the folks at American Public Media wanted to build a better partnership with their listeners, they called on veteran National Public Radio reporter and editor Michael Skoler to lead the charge. Skoler created a new approach to news called Public Insight Journalism and … Continued