#RJInnovation (2012): How to attract and retain YAYA employees

Former Reynolds Fellow Stephanie Padgett, building on the work of another former Reynolds Fellow, Margaret Duffy, is working with top strategic communications students to identify strategies for businesses to effectively interact with Youth and Young Adults (YAYAs). YAYA Connection has worked with various clients to help them develop marketing strategies to engage the YAYA generation, … Continued

Value of journalism may lie in the art of listening

What value do journalists bring to the news? Boiled down, that’s the question that newspapers, independent news publishers, journalism schools and individual reporters have been contemplating for the last decade. Exactly what is it the news consumers have been paying for? And how do we keep people paying, so that reporters can keep reporting? I’ve … Continued

What do we mean by engagement? An RJI fellow ponders

In 2008-2009, Donald W. Reynolds Fellow Mike Fancher concluded that journalists needed to develop a “new ethic of public engagement” as an enhancement or amendment to The Journalist’s Creed. This year, Reynolds Fellow Joy Mayer has been following that thread. She’s been asking: “What do we mean by engagement?” The idea of sorting out the meaning … Continued

Block by Block: Imagining the sequel(s)

The online community news leaders and their shared passion for local news was the most impressive part of Block by Block: Community News Summit 2010. More impressive — and challenging — is where local editors and publishers take it from here. A big tip of the hat to online publishers, including Susan Mernit, Andre Natta … Continued

Using Media to Create Shade in Miami’s Little Haiti: Part 2

PRI’s morning news show The Takeaway, co-produced with WNYC Radio, has been in Miami this week trying a new approach to serving a community. Instead of covering the Little Haiti neighborhood, journalists are trying to build ties and engage Haitian residents in the newsgathering. This is the second of two posts from PRI’s Michael Skoler … Continued