Innovation
L.A. Times’ Sean Reily: Journalists must innovate, move content to mobile devices
An interview with Sean Reily as he begins his fellowship year. When the banking and real estate industries got clobbered in California, the Los Angeles Times, like every newspaper in America, felt the ripple effects. Revenues shrunk as fewer businesses placed employment or real estate ads. That meant sections shrank or disappeared, along with jobs … Continued
Building new ad revenues could start on the obit page
An interview with Stephanie Padgett as she begins her fellowship year. About five years ago, Stephanie Padgett was doing market research to help smaller, Midwestern newspapers and radio stations. It was quite clear that her research on how to reach more consumers would be useless if the media companies didn’t change their old habits. For … Continued
What every newspaper publisher needs to know about e-readers and tablets
Sean Reily began his Reynolds Fellowship in August 2009 just as the market for e-readers was heating up. The Kindle, which Amazon had launched less than two years earlier, still was the only e-reader wirelessly distributing digital editions of newspapers. But Amazon’s surprising success with the Kindle was beginning to attract potential competitors. When RJI … Continued
Firing neurons, building relationships: Washington D.C. Conference
Washington, D.C. — The Radio and TV Museum inside George Washington University displays journalism’s past: a Philco Model 42-350, a 1942 radio to first offer FM broadcasts. Its fame soon faded: the museum notes 1945-57 was “dismal,” as television ate up once-loyal FM audience and advertisers. Dusty radio relics reminded journalists, bloggers and software geeks … Continued
Blueprinting the information valet economy
Building the collaborative, shared-user network A senior level strategy session combined with a public symposium designed to blueprint the law, ownership-management, marketing and technology of a shared-network for user centric demographics, privacy protected purchasing and advertising exchange and compensation. Two levels of participation Member/collaborators – enterprise partners, institutions, individuals, donors or foundations who are likely … Continued
Jane Stevens: Niche news networks
Jane Stevens is editorial director for Oceans Now and an associate faculty member at the Knight Digital Media Center at the University of California, Berkeley, Graduate School of Journalism. In these new networks, the community is at the core and journalists serve that community. It is the way that things are going. Q: Are newspapers … Continued