Student winners demo product at Hearst headquarters

Team Scope, winners of the 2012 Reynolds Journalism Institute Student Competition, demonstrated their story recommendation engine and self-service advertising network this week to newspaper, television, magazine and digital media executives at Hearst Tower in New York. Hearst Corporation, one of the country’s largest media companies, has sponsored the contest which brings together journalism, computer science … Continued

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Listen to more interviews conducted for the Media Giraffe Project at UMass Amherst. Download an MP3 podcast for offline listening. Audio: Bill Densmore interviewed at KTRS St. Louis about IVP Can news organizations figure out a way to increase the value they receive for journalism on the World Wide Web? McGraw Milhaven, talkmaster on KTRS … Continued

The changing YAYA: A multi-media generation

What is YAYA? YAYA stands for Youth and Young Adult. It is the market of adults 18-26 years old.YAYA is not a generation, but a phase of life. At some point everyone is a YAYA. There are over 29.8 million YAYAs in the United States, which means 10% of the population in the U.S. are … Continued

Incubating a collaboratory

Journalists, entrepreneurs, academics, and experts from the worlds of technology and business will gather on January 21, 2009 at the Donald W. Reynolds Journalism Institute for a one-day Talkfest called “Putting Feet on the Streets for Journalism.” The participants’ challenge: to develop plans for the RJI Collaboratory, a news organization incubator. This is why: In … Continued

On their own time

Impatient YAYAs are impatient and hate unproductive processes. They were raised in a world dominated by technology and instant gratification and have no tolerance for delays. Convenient YAYAs do things on their own time, when it is convenient for them. They line between work and home does not really exist and they will do things … Continued

In the know

Power YAYAs find pleasure in telling people what they have learned. Information is power and power is coveted by YAYAs everywhere. YAYAs detest feeling out of the loop and will do whatever it takes to stay in it. Immediate Access YAYAs crave immediate access to all different types of information. They use outside sources like … Continued

So you call yourself a journalist. What does that mean?

Reynolds Fellow Mike Fancher and students at the Missouri School of Journalism tackle the question of the century. Mike Fancher was the executive editor at the Seattle Times for 20 years. This year, he’s a fellow at the Reynolds Journalism Institute, where he’s seeking to answer to some of the most important questions facing journalists … Continued

Sense of entitlement

YAYAs feel a sense of entitlement when it comes to the job market because they have grown up in a world where they’ve been told they can have it all Instant gratification Contrary to what many people believe, YAYAs are not lazy. They merely grew up in a world of instant gratification and now expect … Continued