Listening to the audience is key to improving immersive 360/VR experiences

When I started my residential fellowship at the Donald W. Reynolds Journalism Institute 10 months ago, I wanted to investigate how 360/VR content creators could better put the audience at the center of our production process so that immersive journalism, and immersive technology in general, may reach its full potential. One of the biggest obstacles … Continued

10 years of innovating and more to come

The Donald W. Reynolds Journalism Institute is celebrating 10 years of innovating and helping ensure that journalism has a long and bright future in the service of democracy. After several years of planning and preparation, the institute’s doors opened in 2008.

A revenue reminder to start the summer

This summer, the Donald W. Reynolds Journalism Institute’s Innovation in Focus web series will take a look at the startup and growing pains of a handful of news organizations’ new efforts to raise revenue. Those efforts range from membership models and retooling ownership to new ventures and crowdfunding efforts. The Innovation in Focus summer revenue … Continued

Rural teens seek (but rarely find) themselves in local news coverage

Gedron final reportDownload There is a heightened interest in what goes on in the heads and hearts of modern teenagers — dubbed “Generation Z” (Gen Z) — particularly by legacy media. But teenagers from rural communities, especially in the Midwest, are not often factored into mainstream Gen Z coverage. This can be attributed to a … Continued