Revenue strategies
How to curate product kits with resources you already have
Repackaging past work into helpful tools for your audience.
‘Who’s going to run it?’
The pause before buying a rural newspaper — can you attract an editor to a small town?
It’s OK to use this ’F‘ word
Taking the guesswork out of getting started in fundraising.
Community-centered news with a nonprofit twist
As newspapers continue to search for an ideal path forward, the vanguards of some of the newest experiments in nonprofit news are surprisingly old fashioned.
Community newspapers can tap into community development financing
It requires more than a solid strategy and good pitch deck. Publishers need to think about capacity and a new ethos.
Journalism innovation often skips the necessary because of a failure of perspective
Grid News and Punchbowl News. Two new national newsrooms launched during the pandemic. Both claim to be different takes on how to reinvent journalism in the U.S. But beyond being well resourced, it’s not yet clear how either of these newsrooms will be more innovative than their predecessors beyond attrition.
Why newsrooms should invest in animation
Animation adds new opportunities for engaging different audiences, and that could help your bottom line.
Automating calendars for small newsrooms
The less time journalists spend on rote tasks like data entry, the better. In this project we automated collecting event information for St. Louis Magazine’s website’s event calendar.
Journalism’s broken talent pipeline
It’s impossible to address what journalists do and why we exist without understanding how and who becomes a journalist today.
Eight ways smaller newsrooms can make audio pay
As advertising reliance becomes an increasingly redundant, risky and outdated strategy, it is incumbent on publishers large and small to implement strategies which generate revenue from multiple sources.